For the logo design of the "Bianco Cuore" clothing boutique in Verona, the goal was to visually translate the essence of the brand into a distinctive and memorable symbol. It had to express not only the brand's name, but also its unique identity-that of a boutique that combines a love of detail, a passion for fashion, and a genuine dedication to the needs of every customer.
In the logo, two hangers are overlapped in an inverted way to form a heart, creating an immediate visual link to the brand name and its main activity. In the center of the hanger is a bow, adding a touch of femininity and romance, elements central to the brand's identity.
The wording "White Heart," created in an elegant, not-too-thick cursive font, enhances the romantic and delicate look of the logo while maintaining perfect legibility. The colors chosen - white, a very light mint green and a dull brown - evoke the cozy and refined atmosphere of the boutique, evoking a sense of calm and serenity.
This project was an opportunity to explore the power of graphic design in creating an emotional connection between a brand and its audience. The "White Heart" logo is not just a symbol, but a visual narrative that summarizes the philosophy and experience offered by the boutique. In this sense, the logo design is as much an effort to listen and understand as it is a design exercise.
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