Growth Hacking Day

In 2018, I had the opportunity to work as a graphic designer for one of the most relevant events in the tech industry, Growth Hacking Day. One of the first events in Italy that brought together professionals and thought leaders from around the world to share innovative strategies, ideas, and techniques in the field of Growth Hacking.

My role in this project was to create a coordinated image for the meeting. I conceived and created a dedicated design for a range of marketing materials, including access wristbands, participant name badges, and the day's program on the back. Each type of badge featured graphic differentiation based on the bearer's role, distinguishing between participants, speakers and organizers.

The challenge was to create a design that was instantly recognizable, modern, and captured the essence of the event. I worked closely with the event organizers to understand their vision and to ensure that my designs reflected the image they wanted to communicate.

In addition, I created graphics for information banners, stickers, shoppers, speaker and organizer posters. Each of these elements was intended to create an engaging and unified environment for the event, and to provide guests with all the information they needed in different formats. I also designed key chains, a branded carpet, and sponsor stands, which were another way to extend the event's brand image.

Among other tasks, I had the opportunity to work on revising the event logo. This was a particularly important task, as the logo represents the visual identity of the event and plays a key role in making the event recognizable to current and potential participants.

Through my work in this project, I was able to showcase my ability to create coordinated and consistent graphic design across a range of platforms and formats. The end result was a success, with positive feedback from organizers and participants.

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